Snow + Rock Executive to Lead Discussion about the Fundamentals of Site Search and the User Experience at Ecommerce Expo

News Highlights:

  • Head of multichannel retail at UK’s leading ski clothing and equipment retailer to present case study of Snow + Rock’s work with full-service site search provider SLI Systems
  • Case study-based presentation will demonstrate what makes a great e-commerce site search and outline the areas proven to enhance the user experience, lift conversions and improve click through rate
  • The discussion will point to research that shows that while less than half of site visitors use the search box, they typically account for a majority of online revenues, so delivering an optimal experience is paramount to seeing improved bottom line results

LONDON, UK – October 1, 2012SLI Systems ( today announced that David Kohn, head of multichannel at Snow + Rock, will lead a discussion about site search best practices at the Ecommerce Expo, taking place October 2nd and 3rd in London, United Kingdom. Kohn will give a case study-based discussion about his company’s successful deployment of SLI Systems’ full-service SaaS-based site search, and the best practices they’ve utilized to improve conversion and click-through rates, and increase customer engagement.

If your customers can’t find it, they can’t buy it: site search essentials with Snow and Rock (October 3rd, 1:30 – 2:00pm), presented by David Kohn: Discover why site search is an essential aspect of an ecommerce site, and best practices to improve the user experience.

Snow + Rock, an SLI Systems customer, is the United Kingdom’s number-one ski clothing and equipment retailer, selling online and through 24 stores throughout the UK.

“Site search is the preferred method for site visitors to find the products they’re looking for on e-commerce sites – but if retailers don’t handle search well, or if they neglect to take advantage of the special usability and merchandising features site search offers, they’re doing their customers a disservice,” said Kohn. “We’ve worked closely with SLI Systems to deliver an experience that drives visitors to items they seek and additional items they’ll likely be interested in, and the advanced features we’ve put into place on our site have contributed to significant bottom line results.”

Click to tweet: @SnowandRock to present case study on site search best practices using @SLISystems at Ecommerce Expo Oct. 2

About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit, watch the SLI overview video at, watch the SLI YouTube Channel at, follow SLI on Twitter at, on Facebook at, on Google+ at, on Flickr at, and now on Pinterest at