Top 10 Most Popular Halloween Costumes of 2014: ‘Frozen’ Costumes Freeze Out ‘TMNT’

SLI Systems’ analysis of 80+ million e-commerce site searches finds Frozen wins with 1 million+ searches; Mutants, Minions and Maleficents abound

SAN JOSE, Calif. – October 29, 2014 – This year, the costume mania award goes to . . . Hollywood! The frenzy over Walt Disney Pictures’ 2013 film Frozen has continued well into 2014. Data released by SLI Systems (SLI.NZ), a worldwide e-commerce acceleration provider for mid- to large-size Internet retailers and B2B sites worldwide, found consumers conducted over one million site searches this Halloween season for Frozen-related queen, princess and snowman characters, making it the most-searched category in the study. Other popular films, including Paramount Pictures’ Teenage Mutant Ninja Turtles (TMNT), Despicable Me’s “Minions,” Maleficent, and Book of Life also saw activity making 2014’s Top 15 List.

SLI studied site search activity across 17 costume retailer websites based in the U.S., UK and Australia, analyzing a total of more than 80 million consumer searches taking place between Sept 1 and Oct 26, 2013 and between Sept 1 and Oct 26, 2014. Combined, the e-commerce sites studied have monthly revenue of approximately $20M.

“Our data team compared the most popular site search terms across costume retailer e-commerce sites using our Learning Search service during the 2013 and 2014 Halloween seasons,” said Shaun Ryan, CEO, SLI Systems. “Disney’s Frozen-themed costume searches simply ‘freeze out’ all competition, including Paramount’s Teenage Mutant Ninja Turtles (TMNT), in Halloween 2014. In fact, ‘Frozen’ received 122% more search activity than ‘TMNT’ this year, and nearly 160% more search activity than any movie in 2013 – the most popular film-related costume search being ‘Batman’ in 2013.”

The Top 15 Most-Searched Costume Themes of 2014, in order:
(seven are movie themes)

  1. Frozen – 1,192,000 (includes searches Elsa, Olaf & other characters)
  2. Zombie – 863,000
  3. Ninja – 863,000
  4. Pirate – 796,000
  5. Clown – 659,000
  6. Witch – 588,000
  7. Vampire – 565,000
  8. Teenage Mutant Ninja Turtle (TMNT) – 536,000
  9. Book of Life – 308,000 (includes searches for “day of the dead”)
  10. Flapper – 277,000
  11. Batman – 251,000
  12. Despicable Me – 233,000 (78% of related searches for minion characters)
  13. Maleficent – 227,000
  14. Monster High – 206,000
  15. Star Wars – 148,000

Additional findings from the Halloween study include:

  • Frozen-related costume searches in 2014 received 38% more search activity than the #2 theme of zombie and nearly 160% more search activity than any film in 2013.
  • Costumes with film- and branded-toy relevance made the Top Ten 2013 list (but none made Top Five): Batman (461,000), Despicable Me/minion (441,000) & Monster High (405,000).
  • The top three most popular searches in 2013 were: pirate (873,000), zombie (828,000) and ninja (706,000).

About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit