You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions help. But there are thousands of Magento extensions to choose from in the Magento Marketplace. You can easily spend too much time figuring out what’s […]
Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]
E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]
Just as in brick-and-mortar stores, the importance of designing your online site to sell most effectively can’t be overstated. Building online merchandising equivalents of in-store experiences promises that shoppers will not only find what they came to your site to find, but will discover products they didn’t even know they wanted, until you showed them. […]
Evidence from 2015 suggests that record-breaking numbers of holiday shoppers will make their 2016 purchases online. (Click here to Master 2015 Holiday Trends to Clinch 2016 Holiday Sales.) Trends show a steady shift from the majority of online purchases being made from a desktop to more purchases being made on mobile devices. While computers still […]
There’s a great deal of science behind online retail, especially this time of year. Holiday shopping projections and results are measured by every retail organization and publication from August through February. Smart retailers analyze these numbers to create merchandising strategies that maximize their conversions. At SLI Connect last month, Jim Davidson, Head of Research at […]
As important as it is in brick-and-mortar stores, the need to design your online store to sell most effectively can’t be overstated. Building online merchandising equivalents of in-store experiences promises that shoppers will not only find what they came to your site to find, but will discover products they didn’t even know they wanted, until […]
The U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeniable that it’s a prime marketing opportunity for retailers. Earlier this week, Multichannel Merchant published more than 20 examples of “How E-commerce Responded […]
Summer is officially here. But before your shoppers can splash in the pool or lounge on the beach, there is one necessary item of attire that must be purchased – a bathing suit. Is there anything quite like bathing suit shopping? Or should I say, is there anything quite like purchasing undergarments to wear in […]
We’re excited to announce the launch of SLI Landing Page Creator™, which offers new enhancements for merchandisers to speed the path to purchase through targeted landing pages. Landing Page Creator completes the SLI Merchandising suite with the ability to build and customize content to include handpicked products and integrated banners or visual, editorial-style pages. We […]