Improve E-commerce Conversion Rate with 5 Critical Enhancements

Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]

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Retail Executive Brief: Customer Experience Trends for 2018

The pressure is on for retail businesses to deliver on big sales growth expectations. That’s in the face of slow consumer spending growth combined with the tectonic shift in traditional retail channels. You need to turn more shoppers into buyers. You can’t afford for your investment to bring more shoppers in the door or onto […]

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E-commerce Merchandising: The Ultimate Guide to the Newest Techniques

E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]

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5 Steps to Creating an Excellent E-commerce User Experience

Creating an excellent e-commerce user experience can seem daunting, but it doesn’t have to be. In this article we’ll outline an evaluation and review process that highlights some of the most important and effective ways to create a unique user experience. These five tips will push you to rethink your site design and navigation with […]

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Announcing SLI ESP: Take Mind Reading to the Next Level

There’s no contest: 2017 will be “The Year of Personalization,” and now we have some direct insight to back up this claim. A recent survey distributed to all retailers attending SLI Connect NYC revealed all but one retailer at the show chose “personalization and relevance” as the top trend impacting e-commerce in the next year. […]

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EASY – A Deciding Factor for E-commerce Technology

Easy is a critical feature for today’s technology solutions – easy-to-implement, easy-to-use, easy-to-measure and easy-to-update. Of course solutions need to be effective and results are the number one point of comparison. But if you’re in the position of choosing technology and you’ve narrowed your options to those with proven results, you’re likely to choose the […]

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A New Look at the Shopper Journey – Introducing the SLI Dashboard

“Big data” is all the buzz. It’s a challenge to merchants and data providers alike. Complex calculations on large volumes of data can be fascinating to a programmer. But these aren’t just numbers – they represent real-life actions of people on a website. If we aren’t careful, our calculations can outsmart the spirit of these […]

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Navigate Mobile Shoppers Toward Sales

More than half of all time spent shopping online is done via smartphones and tablets, propelling mobile commerce to grow three times faster than overall e-commerce. In addition to site search, site navigation is one of the most important aspects of the mobile experience. Here are some tips to help make sure your site navigation […]

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The Next Innovation in E-commerce: Enhanced Rich Auto Complete

The world of e-commerce is constantly evolving. When site search was first introduced, the functionality was clumsy at best and completely frustrating at worst. Shoppers typed their entire search query before seeing if the site had what they were looking for. This involved a lot of guesswork and often led to no results or irrelevant […]

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