The Path to Selling Includes Sharing

Your online retail site is about more than just the products you sell. It’s also a valuable resource for your users. It should be engaging, offering unique photos, videos, articles and features that shoppers won’t get anywhere else. This content is a powerful tool that you can use to boost your brand and elevate your […]

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Get Ready for Bunnies & Blooming E-commerce

Love was so last Sunday. Now spring is in the merchandising air. Never mind the polar vortex hitting the East and Midwest. Easter and its Bunny are arriving Sunday, March 27 – a full three weeks earlier than last year when it hopped onto the scene April 20. With this year’s abbreviated shopping season, every […]

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Help Cupids Find the Perfect Valentine’s Day Gift

Cupids (disguised as last-minute shoppers) are aiming their arrows at the hearts of their beloveds. Guide them to the perfect gifts with insight from last year’s Valentine’s Day e-commerce trends, as well as by following these 5 tips to help online shoppers find what they’re looking for this Valentine’s Day. Another way you can give […]

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Amazon & You: How to Win

Last week SLI Systems sponsored the Internet Retailer webinar Amazon & You: Top New Competitive Strategies for 2016. eShopportunity founder Fahim Naim and Medelita CMO Dan Stephchew took a look at what is emerging as the best ways for online retailers to compete with Amazon. The webinar was jam-packed with examples from the recent 2015 […]

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EASY – A Deciding Factor for E-commerce Technology

Easy is a critical feature for today’s technology solutions – easy-to-implement, easy-to-use, easy-to-measure and easy-to-update. Of course solutions need to be effective and results are the number one point of comparison. But if you’re in the position of choosing technology and you’ve narrowed your options to those with proven results, you’re likely to choose the […]

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Refining Your Site Navigation (Part 2)

As we discussed last week, the purpose of refinements is to allow shoppers to find what they are looking for more quickly. By indicating specific characteristics to narrow down the number of options shown in a category, visitors don’t have to scroll through pages of products to find the right one. There are some simple […]

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Refining Your Site Navigation (Part 1)

Refinements allow visitors to quickly narrow down their product selections as they travel through your site. This is one of the best ways (aside from using the search box) that visitors express to you exactly what they want. The right use of refinements can make the shopping journey easy and intuitive. From broad category pages, […]

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A Spending Miracle

Like a good little elf, I started Christmas shopping in October. But despite my weekly purchases all the way through Super Saturday and Sunday, retail sales were reportedly sluggish throughout the holiday season. People noticed that the malls weren’t quite as manic on Black Friday. Maybe because “Black Friday” deals stretched into early November or […]

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Dressbarn Wins Award for Customer Engagement Success Using SLI

This year, industry-leading retail magazine Retail TouchPoints recognized 18 innovative retailers with a 2015 Customer Engagement Award. According to Retail TouchPoints, each winner has gone the extra mile to delight, surprise and satisfy shoppers. SLI is honored to be recognized with Dressbarn, the Silver Winner in the E-Commerce Innovation category. “Customer engagement has become a […]

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Are Gender Filters Necessary to Search for Toys?

It was an interesting move when Toys R Us removed the gender filters from its UK website. There has been pressure for toy retailers to do this to stop reinforcing gender stereotypes and Toys R Us obviously decided that this is best for their company. It’s interesting because it is potentially damaging the user experience, […]

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