As important as it is in brick-and-mortar stores, the need to design your online store to sell most effectively can’t be overstated. Building online merchandising equivalents of in-store experiences promises that shoppers will not only find what they came to your site to find, but will discover products they didn’t even know they wanted, until […]
Like many, I wasn’t planning on a shopping spree this week, but now I feel it’s unavoidable. I started making a mental wish list as soon as I heard Amazon’s Prime Day described as “more deals than Black Friday.” Now with Walmart and others joining the frenzy, Wednesday will be a must-not-miss shopping day. Just […]
Amazon’s practice of misleading customers with search results is again on trial, after the 9th Circuit U.S. Court of Appeals overturned a lower court ruling on a trademark infringement suit by Multi Time Machine, Inc. (MTM). MTM charged Amazon with infringing on its trademark by creating “a likelihood of confusion” when customers search Amazon for […]
The U.S. Supreme Court opened a new opportunity for merchandising on Friday, June 26. Whether or not you agree with the 5-4 decision making same-sex marriage legal in all 50 states, it’s undeniable that it’s a prime marketing opportunity for retailers. Earlier this week, Multichannel Merchant published more than 20 examples of “How E-commerce Responded […]
Summer is officially here. But before your shoppers can splash in the pool or lounge on the beach, there is one necessary item of attire that must be purchased – a bathing suit. Is there anything quite like bathing suit shopping? Or should I say, is there anything quite like purchasing undergarments to wear in […]
We’re excited to announce the launch of SLI Landing Page Creator™, which offers new enhancements for merchandisers to speed the path to purchase through targeted landing pages. Landing Page Creator completes the SLI Merchandising suite with the ability to build and customize content to include handpicked products and integrated banners or visual, editorial-style pages. We […]
Does your retail operation manage both online and brick and mortar shopping experiences? If so, you understand the importance of showing shoppers a wide variety of products online, while also giving them the option to find their desired product locally where they can see it, try it in person and perhaps pick it up the […]
Hear in a recent video testimonial how U.S. gourmet food and gifting company Harry & David saw a US$437,000 increase in 2014 sales after implementing SLI’s Site Champion™. Other recent video testimonials include the U.K.’s largest mail order seed company Thompson & Morgan and the U.K.’s number one winter sports apparel and equipment retailer Snow […]
Are you addicted to cosmetics? Hoarding makeup is not uncommon. If you own multiples of eye shadows, lipsticks, blushes and brushes (as I do…), then you’re not alone. Indeed, it’s globally pandemic: according to research by Feel Unique, there are millions of women on the planet who hoard cosmetics. The same research also found women spend […]
When I’m shopping for clothes, beautiful, colorful displays tend to catch my attention, as do big “sale” signs. But if I’m shopping for something less personal, like housewares or gardening items, I need signage that makes it clear where I need to go to find what I want. But that’s just me. Other consumers have […]