Which Shopping Experience Would You Prefer?
Spooky Search Keywords Create a Merchandising Monster!
Imagine yourself walking through the mall. You want that red shirt that you’ve seen your favorite singer wear on the latest episode of TMZ. You’ve got money in your pocket. You arrive at your destination. There are two stores that sell the very same shirt: Store X and Store Y. Let’s walk through the shopping […]
Optimize Your Search Merchandising for the Holidays
What do you get when you combine dark sunglasses, a fake moustache, and a bald cap wig? The principal ingredients for what is sure to be one of the most addictive costumes this season: Walter White from A&E’s hit show “Breaking Bad.” Come Halloween night, you’ll be sure to see an eclectic mix of DIY […]
Sweet Success with Jelly Belly
As an eCommerce professional, you’ve likely been preparing for the holiday shopping season for months – deciding which products to feature, planning orders and organizing marketing campaigns. Retailers predict an 11-20% rise in holiday spending for 2013, with eCommerce and mobile driving much of the growth (Retail TouchPoints, Aug. 12). While the opportunity is great, […]
5 Big Mistakes to Avoid in Mobile eCommerce
Buttered Popcorn… Cream Soda… Toasted Marshmallow… most of us have favorite likes or dislikes when it comes to Jelly Bellies. And it’s nice to be able to order those favorites from Jelly Belly Candy Company’s online store at www.jellybelly.com. Jelly Belly’s eCommerce site is an important global sales channel for the company, which sells 100 […]
What Online Retailers Can Learn from Fashion Brands
Guest blog post by Sasha Butkovich from Ecommerce Outtakes eCommerce is going mobile in a big way, and many studies show the trend in mobile shopping just keeps rising. In the past two years alone, the percentage of eCommerce sales on mobile devices rose from 2% to 8% in the U.S., according to research from comScore, […]
2013 eCommerce Resolutions Infographic
We just released the results of a recent study we conducted among several fashion, accessories, and beauty sites, about how they approach the online user experience (download it here). Understanding that fashion and apparel brands tend to be on the cutting-edge of merchandising their products and delivering a more high-touch experience on the web, we […]
Surprising Results from SLI’s eCommerce Survey
Here’s our infographic from our 2013 eCommerce survey results, showing top resolutions and goals for online retailers in the New Year. You can find the full results of our 2013 survey here.
Surprise! Older Shoppers are More Likely to Purchase Online
SLI Systems just released our latest eCommerce survey and infographic, which illuminates new trends about online retailers’ priorities for the coming year, as well as for this holiday shopping season. Overall, improving sales conversions was still the most important goal for online retailers, with 63 percent answering it was their main priority. Close behind with […]
Site Search Horror Stories: Horrific Hidden Search boxes and Menacing Merchandising
A surprising fact was just reported: older consumers are most likely to make holidays purchases online this year. The study, conducted by Velaro, highlighted some interesting facts that online retailers should keep in mind this holiday season when running promotions and thinking about their target audiences. The study found that 20 percent of shoppers ages […]
The market for online shoppers can be dark and perilous territory for eCommerce sites. Customers come and go, and it can be easy to disappear forever in a forest of competing stores. Don’t be snatched up by the myriad threats to your site by keeping a keen eye focused on optimizing your site’s usability to […]