Lighting by Gregory Sees Sales Light Up with SLI

Posted by Geoff Brash, July 29th, 2008 at 11:22 am PST
Categories: Press, SEO, Site Search | 1 Comment »

Last week we announced that Lighting by Gregory, one of the largest lighting and ceiling fan distributors in the U.S., has seen some impressive results from using our Learning Search site search and Site Champion user-generated SEO solutions. In fact, they’ve seen a 40% increase in their online conversion rate since deploying our technology.

With more than 150,000 products in their e-commerce inventory, the lighting retailer needed a robust, intelligent search solution that would give visitors an easy way to find what they’re looking for and not deliver items with little or no relevance in the search results. The company also needed something that returned results lightning quick and that could help customers further refine their searches. Their previous site search from Google just didn’t cut it. (Don’t get us wrong, we like Google and think their Internet search engine is a powerful tool (as does practically everyone else!), but site search is not their sweet spot. It IS ours, as Lighting by Gregory’s results show.)

Lighting by Gregory initially underwent a 30-day free trial, a standard offer for any new customer, and saw how quickly SLI went to work for them. They signed up immediately after the trial ended and have continued to see positive results.

As Lighting by Gregory learned, site search users usually bring in more revenue on average per visitor than those who opt to simply navigate the site. If your site search isn’t delivering the results it should, we’d love to go to work for you too.


One Response to “Lighting by Gregory Sees Sales Light Up with SLI”

  1. Relies on Search Drive Visitor Satisfaction : SLI Systems Blog Says:

    [...] receives more than five million visitors a month, and about 20 percent of those visitors use site search to find information about DMV office locations and driver license requirements, or to download forms. With such heavy traffic, and with so much information to sort through, needed fast search, with relevant results. They initially choose Google, but Google’s site search doesn’t have the “learning” feature that SLI offers, or the high level of customer care that a growing company like needed. (Another case where we showed that site search isn’t Google’s sweet spot – see our previous announcement about Lighting by Gregory.) [...]

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