Strategies for Comprehensive E-commerce Merchandising
Three crucial elements to a great e-commerce customer experience
In today’s e-commerce landscape, setting your products apart from the competition is vital to creating brand awareness and loyalty. Using a platform that your e-commerce merchandising team can leverage to spread product awareness will ultimately increase your sales and bottom line. E-commerce merchandising today is about more than simply showcasing specific items. It should incorporate […]
Putting AI to Work for E-Commerce
Missing the basics on your e-commerce site can cause more than two-thirds of shoppers to flee, according to Retail Dive. As a result, many shoppers could be leaving before they even hit the “Add to Cart” button. Fortunately, there’s good news. We have identified three fundamental elements to a great e-commerce customer experience: Performance Aesthetics Relevance We […]
Magento Extensions – The 13 Best Magento Plugins to Increase Sales
So if you watched our recent webcast you know that Artificial Intelligence has gone mainstream, accompanied by more than a little hype and big promises.
Improve E-commerce Conversion Rate with 5 Critical Enhancements
You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions help. But there are thousands of Magento extensions to choose from in the Magento Marketplace. You can easily spend too much time figuring out what’s […]
Retail Executive Brief: Customer Experience Trends for 2018
Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]
AI in E-commerce: Boon or Bust?
The pressure is on for retail businesses to deliver on big sales growth expectations. That’s in the face of slow consumer spending growth combined with the tectonic shift in traditional retail channels. You need to turn more shoppers into buyers. You can’t afford for your investment to bring more shoppers in the door or onto […]
E-commerce Merchandising: The Ultimate Guide to the Newest Techniques
Advancements in artificial intelligence (AI) in e-commerce made headlines everywhere this last year: 1-800-Flowers.com launched Gwyn (a.k.a. Gifts When You Need Them). Within two months, 70% of online orders were completed through GWYN. See learnings. North Face’s conversational engine has the potential to run tens of thousands of consumers through its Q-and-A interface. A Boch […]
How Connection Links to Conversion: Converting the Shoppers of Today Into the Buyers of the Future Requires a New Twist
E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]
Amazon: Friend, Foe or Frenemy?
Artificial intelligence was once an aberration found in the most sinister of sci-fi novels and cinema – how could you ever forget Hal? Today, AI is a part of our everyday lives and even invisible to most of us. There is big business in what many believe is predictive selling, targeting of buyers vs. shoppers, […]
Retail analysts and industry experts have debated for years now: Is Amazon a friend or foe to e-commerce merchants? It’s not so black and white, according to our data.