Unfortunately for online shoppers, bad search is more common than you might think. And if you routinely visit sites with great to fairly-good search, finding a bad search is all the more noticeable – and frustrating. When you search for an item that absolutely should be found, such as balloons on a party supply website […]
This holiday season is looking good for online retailers, and interesting new trends are emerging in the eCommerce space for mobile and social media. Increasingly, shoppers are finding products and comparing them through social media and smartphones. As numbers from eMarketer suggest, smartphones are now being used by 61 percent of consumers to research products while […]
This holiday season, online retailers are expecting to see a much stronger surge in holiday sales – Forrester has predicted online revenues of $68.4 billion this holiday season, a 15 percent increase over last years’ holiday sales, and 3 percent higher than the overall annual online retail growth rate. With the effects of the economic recession finally starting to […]
A surprising fact was just reported: older consumers are most likely to make holidays purchases online this year. The study, conducted by Velaro, highlighted some interesting facts that online retailers should keep in mind this holiday season when running promotions and thinking about their target audiences. The study found that 20 percent of shoppers ages […]
The holidays are an important time for almost all online retailers, and it’s in full swing with Halloween now come and gone. For almost everyone, this means ramping up on paid search engine advertising, email blasts, and for the fortunate few, television spots. Since most sites, including your competitors, are moving full steam ahead, making […]
In the wake of Hurricane Sandy, many areas of the North American East Coast were hit with massive storms and power outages. As record-breaking storm surges and heavy rains flooded cities, millions of homes and businesses have lost power and may be without electricity for days. When natural disasters strike like this, it reinforces why […]
The market for online shoppers can be dark and perilous territory for eCommerce sites. Customers come and go, and it can be easy to disappear forever in a forest of competing stores. Don’t be snatched up by the myriad threats to your site by keeping a keen eye focused on optimizing your site’s usability to […]
For eCommerce sites, there is nothing more terrifying than discovering your products are buried six feet under. Ineffective site search can bury relevant results to the point where your customers won’t find what they’re seeking. If your customers are looking for black hooded cloaks or wooden brooms, they may not even find them when they […]
One factor to consider when building a brilliant site search is how stock levels should impact the search. A great search should deliver a product that the searcher wants to buy and that the retailer wants to sell. But what if that product is out of stock or low in stock? There’s not a simple […]
Talk to any dog owner, and you’ll quickly find that their pet is just another member of the family. They’ll do anything they can to protect them. DogIDs sells pet collars with built-in ID tags that any dog owner would drool over (sorry!) However, they weren’t seeing the conversions on their site that they were […]