Magento Extensions – The 13 Best Magento Plugins to Increase Sales
Improve E-commerce Conversion Rate with 5 Critical Enhancements
You’ve got the core functionality in place on your Magento store. Now you need to enhance your site to increase sales and optimize your customer experience. That’s where Magento extensions help. But there are thousands of Magento extensions to choose from in the Magento Marketplace. You can easily spend too much time figuring out what’s […]
Retail Executive Brief: Customer Experience Trends for 2018
Your e-commerce business is full speed ahead. But that’s not good enough. You’ve been tasked with higher and higher growth expectations. And now you have even more at stake. You are likely spending more and more to drive traffic to your site. You can’t let that big investment in advertising fizzle with diminishing ROI. Good […]
AI in E-commerce: Boon or Bust?
The pressure is on for retail businesses to deliver on big sales growth expectations. That’s in the face of slow consumer spending growth combined with the tectonic shift in traditional retail channels. You need to turn more shoppers into buyers. You can’t afford for your investment to bring more shoppers in the door or onto […]
E-commerce Merchandising: The Ultimate Guide to the Newest Techniques
Advancements in artificial intelligence (AI) in e-commerce made headlines everywhere this last year: 1-800-Flowers.com launched Gwyn (a.k.a. Gifts When You Need Them). Within two months, 70% of online orders were completed through GWYN. See learnings. North Face’s conversational engine has the potential to run tens of thousands of consumers through its Q-and-A interface. A Boch […]
How Connection Links to Conversion: Converting the Shoppers of Today Into the Buyers of the Future Requires a New Twist
E-commerce merchandising has one goal in mind – connect shoppers with the right product so that they “Add to Cart” fast. Merchandise well and you’ll increase conversion rates and boost your average order values. But execution is always incredibly difficult. You have different visitors with different mindsets toward actually buying. Those shoppers are engaging with […]
Amazon: Friend, Foe or Frenemy?
Artificial intelligence was once an aberration found in the most sinister of sci-fi novels and cinema – how could you ever forget Hal? Today, AI is a part of our everyday lives and even invisible to most of us. There is big business in what many believe is predictive selling, targeting of buyers vs. shoppers, […]
5 Steps to Creating an Excellent E-commerce User Experience
Retail analysts and industry experts have debated for years now: Is Amazon a friend or foe to e-commerce merchants? It’s not so black and white, according to our data.
To Combat Retail Disruption, Win the Micro-Moments in a Search-Driven World
Creating an excellent e-commerce user experience can seem daunting, but it doesn’t have to be. In this article we’ll outline an evaluation and review process that highlights some of the most important and effective ways to create a unique user experience. These five tips will push you to rethink your site design and navigation with […]
The One Word That Can Boost E-Commerce Sales
In a recent Forbes article, Retail Strategy and Innovation Consultant Steve Dennis provides a very compelling reason for brick-and-mortar retailers’ recent misfortunes. While he acknowledges the rapid and transformative impact of e-commerce, he believes those who blame e-commerce for the record number of store closings are wrong. Instead, he says: “A far more profound dynamic […]
Research shows more and more shoppers choose to conduct site searches with just a single word. For its recent E-commerce Performance Indicators and Confidence Report (a.k.a. EPIC Report), SLI recently analyzed a global sample of more than 1.5 billion search queries during the last 4 years and found more than half of searchers only use […]