Why Website Personalization Is Key to Apparel E-Commerce Success

  Imagine that you walk into a store looking for a new shirt. You scan the clothing racks and start your search, sorting through dozens of items. “Wrong style, wrong color – hmmm, these might work.” Then you proceed to the dressing room to narrow your options even further. After an hour, you’re exhausted but […]

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Website Personalization Best Practices in the Apparel Industry

One of the most effective ways to set your company and brand apart from the competition while increasing your bottom line is by creating a personalized, unique shopping experience.  This fact is especially salient in the current e-commerce apparel industry, where a glut of competition and fast moving companies require concerted and ongoing efforts to […]

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Factors to Consider When Choosing E-Commerce Personalization Software

Website personalization software can transform a stagnate shopping experience into one that is dynamic and unique. Online shoppers today expect a personalized shopping experience on every visit. In the online retail environment, delivering on this expectation can mean the difference between success and failure. But choosing the right e-commerce personalization software for your company can […]

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4 Ways Content Drives Commerce

To have a chance in the battle against Amazon.com and other megastores, retailers are arming their e-commerce sites with the most powerful online tools — and creative content is proving to be a valuable weapon of choice. Your online presence needs to be about much more than the products you sell. A website or mobile site […]

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Is Your Site Navigation Optimized for Conversion?

The opportunities provided by e-commerce are at an all-time high. Technology is evolving, customer behavior is changing, and sales are skyrocketing. In fact, by 2020, e-commerce sales are expected to reach $4 trillion. This growth is prompting companies to ask what they can do to capture a bigger piece of this expanding market. Website navigation […]

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How to Adapt Your SEO Strategy to Better Support E-Commerce

Adapting your SEO strategy to support your e-commerce site can be a daunting process. This is particularly true for companies that are just beginning to venture into e-commerce. Consistently achieving high rankings on search engines is vitally important to the success of your e-commerce business. High rankings equal more traffic, which, in turn, results in […]

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Increase Sales This Easter With E-Commerce Recommendations

As Easter draws near, online retailers around the world should be prepared to maximize every dollar they can from the increase of shoppers they’ll have over the holiday. In 2016, more than 8 in 10 Americans celebrated Easter, according to an NRF survey. Those who celebrated spent an average of $146 per person on planned […]

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Why Autocomplete is Essential to Site Search

In today’s e-commerce environment, using a robust site search system with autocomplete has been recognized as one of the key steps in generating higher revenue. Shoppers that use site search have higher average order values and higher revenue per visit than shoppers that simply browse. Additionally, shoppers that search for items are more likely to […]

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5 Personalization Tactics to Leverage in Your E-commerce Strategy

Travel back a century, and personalized experiences weren’t the exception but rather the norm. When you entered a department store, the clerk would know your name, remember recent purchases and make personalized shopping recommendations. A few items from the most recent store shipment may have even been held for you because the clerk truly understood […]

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