Factors to Consider When Choosing E-Commerce Personalization Software

Website personalization software can transform a stagnate shopping experience into one that is dynamic and unique. Online shoppers today expect a personalized shopping experience on every visit. In the online retail environment, delivering on this expectation can mean the difference between success and failure. But choosing the right e-commerce personalization software for your company can […]

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4 Ways Content Drives Commerce

To have a chance in the battle against Amazon.com and other megastores, retailers are arming their e-commerce sites with the most powerful online tools — and creative content is proving to be a valuable weapon of choice. Your online presence needs to be about much more than the products you sell. A website or mobile site […]

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Is Your Site Navigation Optimized for Conversion?

The opportunities provided by e-commerce are at an all-time high. Technology is evolving, customer behavior is changing, and sales are skyrocketing. In fact, by 2020, e-commerce sales are expected to reach $4 trillion. This growth is prompting companies to ask what they can do to capture a bigger piece of this expanding market. Website navigation […]

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How to Adapt Your SEO Strategy to Better Support E-Commerce

Adapting your SEO strategy to support your e-commerce site can be a daunting process. This is particularly true for companies that are just beginning to venture into e-commerce. Consistently achieving high rankings on search engines is vitally important to the success of your e-commerce business. High rankings equal more traffic, which, in turn, results in […]

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Increase Sales This Easter With E-Commerce Recommendations

As Easter draws near, online retailers around the world should be prepared to maximize every dollar they can from the increase of shoppers they’ll have over the holiday. In 2016, more than 8 in 10 Americans celebrated Easter, according to an NRF survey. Those who celebrated spent an average of $146 per person on planned […]

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Why Autocomplete is Essential to Site Search

In today’s e-commerce environment, using a robust site search system with autocomplete has been recognized as one of the key steps in generating higher revenue. Shoppers that use site search have higher average order values and higher revenue per visit than shoppers that simply browse. Additionally, shoppers that search for items are more likely to […]

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5 Personalization Tactics to Leverage in Your E-commerce Strategy

Travel back a century, and personalized experiences weren’t the exception but rather the norm. When you entered a department store, the clerk would know your name, remember recent purchases and make personalized shopping recommendations. A few items from the most recent store shipment may have even been held for you because the clerk truly understood […]

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6 E-commerce Trends to Capitalize on in 2017

Consumers increasingly expect greater ease and personalized experiences from their online interactions. Online retailers are faced with new challenges for engaging with, and adapting to, the demands and expectations of their customer base. Below, I’ve outlined six of the most important e-commerce trends that should be on your radar as you plan your strategy for […]

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How to Win Over Mobile Shoppers in 2017

There are very few technologies that have impacted commerce as deeply as mobile. In fact, the adoption rate of mobile is twice that of the Internet, three times the rate of social media, and 10 times the rate of PCs. In 2011, mobile commerce made up only 11.6 percent of the total $303 billion in […]

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