Consumers increasingly expect greater ease and personalized experiences from their online interactions. Online retailers are faced with new challenges for engaging with, and adapting to, the demands and expectations of their customer base. Below, I’ve outlined six of the most important e-commerce trends that should be on your radar as you plan your strategy for […]
There are very few technologies that have impacted commerce as deeply as mobile. In fact, the adoption rate of mobile is twice that of the Internet, three times the rate of social media, and 10 times the rate of PCs. In 2011, mobile commerce made up only 11.6 percent of the total $303 billion in […]
When you measure the success of your e-commerce site, one KPI stands out above the rest: conversion rate. Conversion rate is the percentage of your site visitors who take some sort of desired action, such as make a purchase. Your e-commerce conversion rate depends on a variety of factors, including whether your site: Is optimized […]
Navigating the E-commerce landscape can be daunting for businesses that have been stuck in the brick-and-mortar mentality. But it doesn’t have to be. Below are a few key mistakes online businesses make that may be affecting their bottom line. Correcting these mistakes will result in a more streamlined e-commerce site, and an expanded, engaged, and […]
Tailoring a seamless shopping experience for both desktop and mobile users is crucial to the success of online retailers today. Currently, over half of e-commerce sales are being conducted on mobile devices, and this number is projected to increase in the coming years. Ensure that your mobile customers have the same personalized shopping experience as […]
Whether you realise it or not, you are in constant competition to win the attention of your consumers. You’re competing against every single communication an individual on your list receives – every day. While your customers may engage with your brand on a regular basis, their loyalties don’t just lie with you. The most recent […]
A customer has just arrived on your website, credit card in hand, ready to purchase. She’s not just browsing; she’s searching for something. Maybe it’s a category of products, such as winter shoes, or a specific product, right down to the model number. Then something terrible happens. Your customer searches for what she want and […]
Just as in brick-and-mortar stores, the importance of designing your online site to sell most effectively can’t be overstated. Building online merchandising equivalents of in-store experiences promises that shoppers will not only find what they came to your site to find, but will discover products they didn’t even know they wanted, until you showed them. […]
This holiday, cats may be a bit jealous of their dog friends, who will be digging more than two and a half times the number of gifts. As an annual holiday tradition, SLI Systems reports on what shoppers are searching for most in a particular category during the season. This year, we chose to look […]
This year’s Thanksgiving to Cyber Monday shopping weekend was record breaking for e-commerce. We have compiled a snapshot of how the long weekend played out in the U.S. so that online merchants can prepare well in advance for the 2017 Holiday season. Here are key takeaways, by the numbers: Thanksgiving Day – Savor, Search, Shop […]