Web marketers and site administrators know that SEO is an integral aspect of driving qualified traffic to their online stores. However, optimizing thousands of keywords is time consuming and nearly impossible. SLI Systems has developed a user-generated SEO product, Site Champion, to automatically create optimized landing pages based on keywords the site visitors are using. Site Champion doesn’t replace current SEO efforts, but assists those efforts by taking the guess work out of optimizing keywords.

How does it work?

Site Champion integrates with SLI's site search product Learning Search. It works by taking terms that your visitors use in site search and generates keyword links relevant to each page on your site. When a user clicks on these ‘related search’ links they are presented with search results for that keyword from within the site.

Related searches - suggestions for alternate search terms that direct your customers to relevant products and additional purchasing opportunities - are automatically generated by Site Champion from terms that your visitors use on your site search every day. Site Champion turns common customer search terms into a tool to improve site navigation.

Beyond your site

As well as making it easier for your customers to find what they want on your site, Site Champion related searches makes it easier for new customers to find your site. These related searches provide links that allow search engines to crawl your search results pages. Each linked search results page is optimized for the search term, appearing in the title, link and naturally throughout the page.

Site Champion automatically creates pages optimized for the language of your customers. The terms aren’t those that emerge from your weekly brainstorming session, but the real words your customers are using today as well as giving you the control to add or delete according to your changing product lines. Our diagram below shows how simple Site Champion makes optimizing your keywords.