Delivering a Simple Online Experience to Independent Retailers
Bestway Wholesale is the UK’s largest independent cash-and-carry wholesaler and has operated in the sector for 40 years, trading under the Bestway and Batleys names. Its 63 depots support the nation’s independent retailers, often time-poor sole traders working alone.
Bestway Wholesale’s first transactional e-commerce site launched in 2011 to service pent-up demand in a highly competitive market. The company stocks more than 20,000 different products online, ranging from groceries to pet food.
The company’s website previously had a standard text search function which wasn’t adequate – customers were failing to find the products they needed easily. The company knew it had to make changes or lose business since website statistics revealed more than 80% of customers used search vs. navigation.
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