Pet Lifestyle Site Fetches Higher Conversions with SLI
As “the number one lifestyle website for smart pet owners,” PetsPyjamas also wants to be smart about how to help customers ﬁnd their desired products and pet travel advice on the website. When the company tried to build its own search and merchandising capabilities, it couldn’t achieve the control and quality it wanted. Since PetsPyjamas implemented SLI Systems solutions, its merchandisers have been able to easily alter pages and optimise SEO while customers enjoy a fantastic search and navigation experience. Now PetsPyjamas sees 2.4x higher traffic on SLI-optimised pages.