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Beauty Give Your Shopping Experience a Complete Makeover Crafting a flawless online shopping experience has never been more important for beauty retailers. Your site needs to look good, and function even better, to truly differentiate your brand within a competitive…

Adore Beauty


…used to force beauty junkies across Australia to go from makeup counter to makeup counter where they would find only a limited number of brands and knowledge. That was before Kate Morris created Adore Beauty in 2000. She was inspired at the age of 21 to open…

Beauty Thank You


Thank You For Downloading Industry Brief Beauty Industry Brief We’ve sent you an email but you can dive right in immediately. You Might Also Be Interested In: view now view now view now View all Case Studies


Join Tomorrow’s Webinar with Folica!


The best eCommerce websites understand the needs and buying behaviors of their customers. In the case of hair care and beauty products, shopping for the right product is very personal. Whether considering hair type, brand, or treatments being sought, being able to quickly…

Perfecting E-commerce in the Beauty Industry


Those in search of the perfect foundation, the best anti-aging serum or the hottest shade of lipstick used to have to go from makeup counter to makeup counter, only to be disappointed by a limited selection of brands and information. In 2000, fresh-faced 21-year-old Kate Morris…

What Retailers Can Learn from Fashion Brands – Pt. 2


In part 1 of this series, I discussed our new study of the fashion industry and how apparel, beauty and accessories brands are pushing the envelope on search and merchandising. Today I’ll show you a few specific examples that demonstrate how these brands are…

eCommerce Podcasts

Jack Love from Internet Retailer - Podcast Transcript


…we charge $195 to subscribe to this. They will be able to do custom reports, any report that they want to do. If they want to compare health and beauty aid retailers in terms of what their average tickets are, rank them by average ticket or rank them by conversion…

Lizzy Klein from Folica - Podcast Transcript


…fast is your company growing? How much demand is there for the hair care products you're selling? Lizzy: [3:58] Luckily for us, the need to feel beautiful does no go away. Business is good. We're growing year over year. Lots of customers are looking for better…

Alan Lim from Purely Gadgets - Podcast Transcript


…apart from Purely Gadgets that you're working on or that are live at the moment? Alan: [08:47] The second company that I run right now is Purely Beauty. It mainly sells perfume, cosmetic products, and skincare products. The main reason I would like to do this is…



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