Home Décor and Improvement Businesses Worldwide Using SLI Systems Solutions to Connect Shoppers with the Products They Are Most Likely to Buy
Appliance House and Jerome’s Furniture join cadre of retailers that enlist SLI Systems to accelerate their e-commerce businesses
SAN JOSE, Calif. – June 10, 2015 – An array of positive economic factors, from declining unemployment rates to increasing home sales, are driving consumers in many regions to purchase products to improve their homes. Total home improvement products sales increased 4% in 2014 to $303 billion, with 2015 forecasted to increase 5.7% over 2014 (Source: HIRI). SLI Systems, a worldwide e-commerce provider for mid- to large-size Internet retailers and B2B sites, shares how it is helping companies in this market sector improve revenues via lower bounce rates, higher session-duration times and increased conversion rates.
UK-based Appliance House and U.S.-based Jerome’s Furniture are among the latest online and multichannel retailers in the home décor and improvement segment to use SLI solutions. The retailers join an extensive number of e-commerce sites in the sector that are already leveraging SLI, including:
- Appliances Online (Australia)
- Black Forest Decor & “Bella Coastal Décor (U.S.)
- Carolina Rustica (U.S.)
- Do My Own Pest Control (U.S.)
- Organize-It (U.S.)
- Rug Studio (U.S.)
“We have experienced strong interest from e-commerce businesses in home-related sectors because our solutions address diverse shopping behaviors and enable shoppers to quickly and easily find products. For instance, we accelerate appliance or décor purchases which tend to be driven by price, brand or appearance, and specific tool or part purchases which are typically made by buyers seeking to match a specification or dimension,” stated Shaun Ryan, CEO, SLI Systems.
SLI Learning Search® is well suited for the home and decor sector as it helps shoppers quickly navigate amongst vast categories and quantities of products in a fast and efficient manner,” noted SLI CMO Tim Callan. “Testaments from our customers demonstrate SLI significantly contributes to higher customer conversion rates.”
E-commerce Sites Hit “Home Runs” Using SLI
“I work with many e-commerce related web services and the team at SLI is one of the very finest. The company offers a best-in-class product with support that’s just as great,” said John Stewart, e-commerce director, US Appliance.com.
“SLI has accelerated our e-commerce business in just a matter of months, contributing to actual sales being up 23% in Q1,” stated Chris Reid, managing director, Appliance House. “If visitors can’t find what they want in the first page of results, they are likely to think we don’t carry the item and abandon the site. SLI Rich Auto CompleteTM quickly presents relevant products, images and other information as soon as they start typing letters into the search, and Learning Search® ensures we serve up the most relevant items first. As a result, for customers who use site search, we have seen a significantly lower bounce rate, 4x the session-duration time and a conversion rate increase of 300%.”
DoMyOwnPestControl.com, honored on Internet Retailer’s 2014 Hot 100 List of the Best Retail Websites, began using SLI SaaS solutions in July 2014. “Since deploying SLI a year ago, we have seen a 33% increase in revenues from site search,” said Philip Gosling, co-founder, Do My Own Pest Control. “Optimizing site search has been key for improving both the customer experience and conversion. SLI is helping us maintain our position as one of the fastest-growing online retailers of professional do-it-yourself pest control products in the U.S.”
About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to U.S. Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit www.sli-systems.com.