IR500 Retailer Envelopes.com Improves Their Customer Shopping Experience and Doubles Conversion Rate through a Customized Shopping Experience
Online Paper Goods Retailer Turns to SLI Systems’ Full-Service Team to Create Custom Landing Pages Tailored to Different Customer Segments based on Site Search Keyword Terms
- Online supplier of envelopes and paper goods for businesses and consumers works with SLI Systems to create a customized shopping experience for different audiences through targeted, branded site search landing pages, based on visitors’ keyword search terms
- Envelopes.com improves the customer shopping experience and nearly doubles conversion rates for site search users over non-site search users, and sees a 2X increase in per-visit value and time spent on site for site search users vs. non-site search users
- Envelopes.com is a 2012 IR 500 retailer and 2011 Multichannel Merchant Award winner
SAN JOSE, CA – November 27, 2012 – SLI Systems (www.sli-systems.com) today announced that Envelopes.com, an IR 500 online supplier of envelopes and paper goods for businesses and consumers, has seen its conversion rate for site search users double over non-site search users, through customized site search landing pages generated by SLI Systems’ full-service hosted Learning Search. In addition, per-visit values, page views, and time spent on the site are also twice as high for site search users compared to non-site search users.
An online business serving distinct customer segments, including consumers looking for paper products to fulfill wedding and event needs, as well as companies that utilize specific brands of envelopes to support marketing and branding initiatives, Envelopes.com wanted to ensure the search experience was relevant to each visitor’s unique product needs. They turned to the SLI team of site search experts to help them achieve this goal. With SLI’s unmatched insights, Envelopes.com now delivers customized landing pages based on specific search keyword terms that help identify a customer’s shopping needs. These unique, product-specific landing pages have resulted in higher customer engagement, and are driving greater conversion rates and revenues coming from search.
“Businesses come to us for specific envelope brands, while consumers – who might be shopping for a wedding or other special event – are typically looking for certain colors and styles,” said Laura Santos, marketing manager for Envelopes.com. “The landing pages we created with SLI’s site search expertise offer each of our customers a personalized shopping experience once they arrive at our site. We can see this approach is clearly paying off. Shoppers who come to these landing pages, based on their search terms, convert more often, stay on the site longer, and buy more products.”
“We have several clients whose businesses are both B2B- and B2C-focused, said Shaun Ryan, CEO of SLI Systems. “A one-size fits-all approach to search doesn’t serve anyone well. The keywords visitors type in the search box, actually tell you a lot about their intent. It is the only place on a Website where this intent is expressed so clearly. Relevant results are critical to a successful shopping experience, and by creating custom pages for each of the Envelopes.com’s buyers, their diverse set of customers are presented with content that is relevant to their individual needs. Shoppers can now more quickly and easily purchase precisely what they came to the site for.”
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About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit www.sli-systems.com.