SLI Systems and LED Hut Unite to Accelerate Cross Border Trading and Boost Business Growth

UK’s Leading Provider of LED Lighting Products Implements SLI’s Learning Search Connect to Deliver Relevant Search Results to International Customers

News Highlights

  • Using SLI Systems’ Learning Search Connect, LED Hut was able to maximise site usability and conversions, capturing significant ROI benefits while bolstering brand loyalty and adding to the bottom line
  • SLI Systems’ Learning Search Connect has allowed LED Hut to take advantage of a speedy implementation across its international sites
  • Visitors who interact with site search convert at a rate 100% higher and spend double the amount in comparison to the site average

LONDON, UK – January 23, 2014 SLI Systems ( (NZX:SLI) announced today that LED Hut, the UK’s leading provider of LED lighting products, has successfully expanded its e-commerce presence across Europe, thanks to the customisation capabilities and relevant search results provided by the company’s Learning Search site search solution.

A Magento e-commerce platform retailer, LED Hut was able to easily deploy SLI’s powerful, flexible search solution through Learning Search Connect, the SLI plug-in available from the Magento Connect App Store, which facilitated its cross-border expansion into countries like France, Germany, Italy, Spain, The Netherlands and more.

The Learning Search Connect site search plug-in utilises a retailer’s data feed to index the full catalogue of online product data and content and creates customisable site search pages that are consistent with the retail site’s look and feel. With powerful features like Rich Auto Complete, Ajax, Dynamic Merchandising, and User-Generated SEO, Learning Search significantly improves the online experience, connects visitors to items they’re likely to purchase quickly and easily, and can generate a two- to three-time increase in conversions for e-commerce brands.

“SLI’s integration with the Magento platform made the process of getting a robust, feature-rich search solution up and running on our site fast and seamless,” said Keith Scott, Marketing Director, Led Hut. “We plan to use the reporting data from the SLI search system to continue user-experience A/B testing to maximise the conversion and stickiness of our various international sites. With SLI in place we see a 100% higher conversion rate, and visitors using the SLI-powered search on our website are twice as likely to buy.”

LED Hut turned to SLI because the retailer wanted to provide a customised and relevant search experience across their suite of international sites, while also being able to utilise the sophisticated merchandising and promotional opportunities provided by the Learning Search solution.

For Magento clients, Learning Search Connect automatically generates a data feed from Magento and sends it to SLI via FTP. It then indexes the full catalogue of online product data and content and creates customised search results pages consistent with LED Hut’s look and feel. No manual intervention was required by LED Hut after the initial implementation.

Learning Search Connect has enabled LED Hut to maximise site usability, by delivering more relevant, tailored results to shoppers whilst capturing significant ROI benefits and bolstering brand loyalty. The predictive nature of Learning Search allows customers to search and find what they are looking for much faster than before.

With SLI’s Learning Search the company has seen 100% higher conversion rates for site search users and double average order values in comparison to the site average. Customers using site search also visited double the amount of pages and spent twice as long on the site. The bounce rate of site search users is 35% lower than the site average.

“The goal at SLI Systems is to ensure that Learning Search Connect allows our clients to deliver increased customer satisfaction, ensuring relevance through a sophisticated SaaS approach,” said Marcus Law, Marketing Manager EMEA for SLI Systems. “By learning from visitor behaviour we ensure that our clients can immediately respond to the needs of their customers. We’re delighted to be able to help LED Hut in delivering the most effective search process possible as their business expands.”

About SLI Systems
SLI Systems (NZX: SLI) provides popular SaaS solutions that help online shoppers connect to the products they’re most likely to buy, directly driving increased sales and higher customer satisfaction for online retailers and other e-commerce sites. With offerings that include site search, navigation, merchandising, product suggestions, mobile and user-generated SEO, SLI Systems is the most chosen SaaS-based site search provider to Internet Retailer Top 1000 retailers. The company’s patented technology continuously learns from the behaviour of visitors to deliver the most relevant possible results. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversions, secures brand loyalty and results in higher order values. SLI Systems is a global company operating on five continents. For more information, visit