SLI Systems CEO Shaun Ryan to Discuss Improving Site Conversions and the User Experience at IRCE 2012

Search & Usability Expert to Discuss Site Search and Merchandising Best Practices for E-Retailers

CHICAGO, IL – May 31, 2012SLI Systems ( today announced that CEO Shaun Ryan will present a session at the Internet Retailer Conference and Exhibition ( on how to use site search to create a better user experience and increase conversions. The session takes place on June 6, 2012 at 1:30pm in the E-Commerce Technology Theater, centrally located in the Exhibit Hall of Chicago’s McCormick Place.

During the session, Shaun will explain why site search, navigation, and merchandising are crucial to ecommerce success, and will also provide tips on:
• increasing sales and improving conversions with site search and navigation
• improving organic search rankings in search engines with user-generated SEO
• integrating social media, videos, and non-product content into search results
• using multivariate testing to improve the user experience on search results pages

IRCE is the world’s largest e-commerce event, where 8,000 e-retailing executives will learn the latest practices and tools for connecting with consumers via social media, mobile commerce, e-marketing, web merchandising, improving back-end operations, and boosting conversions and profitability. IRCE takes place at Chicago’s McCormick Place West June 5 to 8, 2012.

SLI is also featuring theater-style presentations at their booth by several prominent e-retailers, who will share their own experiences with using site search and merchandising to generate more sales and conversions online. Presenters will include: Ian MacDonald of US Mattress/ Crate; Ben Quigley of Healthy Directions; Laura Santos of; Chris Reighley of totes-ISOTONER; Richard Sexton of Carolina Rustica; Franck Ardourel of 24-Hour Fitness; Don Carnes of Revival Animal Health; Joshua Wood of Ozbo; Jeff Hefland of; and SLI’s John Santora, speaking on behalf of Abe’s of Maine. The presentations take place throughout the conference at SLI’s booth – booth #501.

SLI Systems’ full-service, customized site search, navigation and merchandising offerings help online retailers meet customer expectations for relevant results and information, and also promote particular products and brands, all based on previous visitors’ search and click-through activity. The solutions are dynamic, so results change as customer buying trends and search terms shift. Additionally, SLI’s offerings are backed by the company’s team of search and navigation experts, who oversee deployment of Learning Search and provide ongoing management and support.

About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR500 retailers. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in SAN JOSE | LONDON |MELBOURNE | CHRISTCHURCH.

For more information about site search and improving the eCommerce user experience, please listen to SLI hosted eCommerce podcasts at, participate in the latest site search and user experience discussions on the LinkedIn Group at, or read about the latest insight on site search, navigation, merchandising and SEO on SLI’s official blog at

For more information about SLI Systems, visit, watch the SLI overview video at, watch the SLI YouTube Channel at, follow SLI on Twitter at, on Facebook at, on Google+ at, on Flickr at, and now on Pinterest at