SLI Systems Drives Strong Lift in Revenues for HealthPost
New Zealand online natural health retailer sees 13% increase in customer conversion after implementing SLI Systems’ site search solutions
CHRISTCHURCH, New Zealand – 14 October 2014 – SLI Systems (SLI.NZ), an e-commerce acceleration provider for mid- to large-size e-commerce vendors and Internet retailers worldwide and an innovator in site search technology, today announced that its site search solutions have significantly lifted online revenue at HealthPost, a worldwide supplier of natural health, skincare and household products.
Since implementing SLI’s technology in July 2014, HealthPost’s e-commerce portal (healthpost.co.nz) has seen a 60% increase in the usage of the website’s search functions, and a 13% increase in the number of people who subsequently used the results from that search to buy products. Combined, this has already driven an 8% increase in HealthPost’s online sales revenue.
HealthPost Chief Executive Officer Abel Butler says: “More than 60% of HealthPost’s online revenue comes from products located via site search. So, having highly effective search tools that present the products that customers are most likely to buy is vital to the ongoing success of our business.
“We appreciate how SLI helps to make our site easier to use by providing highly relevant search results and by highlighting popular products that encourage customers to keep coming back.”
SLI CEO Shaun Ryan says: “HealthPost is one among the more than 800 websites worldwide that recognise the power of SLI’s technology to accelerate e-commerce sales by connecting shoppers with the products they’re most likely to buy.
“We are delighted to be working with HealthPost to refine its e-commerce infrastructure and not just because we enjoy working with companies from SLI’s country of origin. As a small island nation, New Zealand needs to look to the rest of the world to grow; HealthPost has embraced this challenge wholeheartedly.”
HealthPost began as a one person, catalogue mail order operation in 1988, supplying products to the domestic market. An early adopter of e-commerce, it has grown substantially and now employs more than 60 people sending products around the world.
Butler says: “We have an extensive range of products, ranging from vitamins to beauty supplies. So the ability to refine search results, based on actual customer preference, is an ideal way of sorting. The alternative was for HealthPost to estimate what would be the most popular product to put at the top of the search results, or manually put the most popularly searched-for products at the top. With SLI, it just happens automatically.”
HealthPost has implemented SLI’s Learning Search, Rich Auto Complete and Site Champion solutions.
- SLI Learning Search is an advanced site search solution, which learns from visitors’ site search activity and click-throughs to deliver the most relevant search results.
- SLI Rich Auto Complete shows visitors product images and descriptions in a drop down box as they type; this is distinct from ‘auto-complete’, which just shows words and not necessarily any other context. Rich Auto Complete generates these suggestions automatically based on visitor activity on the site.
- SLI Site Champion is a Search Engine Optimisation solution designed to drive more traffic to customer sites by improving the ranking of websites’ search results on leading search engines.
Butler says he is impressed with the way the SLI team works to implement and maintain these products on the HealthPost e-commerce platform.
“It has quickly become apparent that SLI has this incredibly flexible way of engaging with clients, whereby they don’t really put many rules or parameters around what can and can’t be done, or what can be achieved in terms of the presentation of the search results pages,” Butler says.
“SLI engineers came to the task with a totally open mind and said ‘what do you need us to build in terms of how we present search results?’. The SLI side of things is working really well.”
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About SLI Systems
SLI Systems (SLI.NZ) enables the world’s leading e-commerce retailers to accelerate sales by connecting shoppers with the products they’re most likely to buy. With offerings that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO, SLI is the most chosen cloud-based site search provider to Internet Retailer Top 1,000 retailers. The company’s patented technology continuously learns from the actions of visitors to deliver the most relevant results possible. Whether via PC, tablet or phone, a site powered by SLI delivers the kind of satisfying search experience that increases conversion rates, secures brand loyalty and results in higher order values. SLI operates on five continents. For more information, visit sli-systems.com.