SLI Systems Hosts Webinar Featuring e-Retailer Snow + Rock on Improving Conversions with Optimized Site Search

April 26 Webinar to Reveal Best Practices for Site Search Analytics and Testing

LONDON, UK – April 23, 2012 – SLI Systems ( today announced that it will host a webinar featuring the UK’s number-one ski clothing and equipment retailer Snow + Rock, on how to increase online conversions by optimizing site search. The webinar takes place Thursday, April 26 at 2pm BST.

David Kohn, head of multichannel at Snow + Rock, is the webinar’s featured presenter, and will explain how his company has optimized site search and dramatically increased site usage. Also presenting is Chris Edge, customer success manager for SLI Systems, who will detail best practices for using site search analytics and multivariate testing techniques to improve the user experience.

Snow + Rock, an SLI Systems customer, sells both online and through 24 stores throughout the UK. “When site search usage goes up, conversions and revenue increase as well,” said Terry Costa, VP of marketing at SLI Systems. “Along with Snow + Rock, we’ll offer fresh ideas for boosting search usage, and gaining insights on how visitors use search features.”

About SLI Systems
SLI Systems provides full-service, customized, on-demand solutions for site-search, navigation, merchandising, and user-generated SEO. SLI Systems’ solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and increasing site conversions. Unlike traditional search and merchandising software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company with offices in San Jose, California; London; New Zealand and Australia. For more information, visit , or read the company’s blog at, watch the SLI YouTube Channel at, follow SLI on Twitter at or listen to SLI hosted ecommerce podcasts at