SLI Systems Names Andy Lark as a Non-Executive Director

Internationally-recognised expert brings marketing and e-commerce capabilities to leading website search provider

SAN JOSE, CA – December 20, 2013 Site search specialist SLI Systems ( (NZX: SLI) is delighted to announce the appointment of internationally-renowned New Zealand marketer and social media innovator Andy Lark as a Non-Executive Independent Director effective today.

“We are very pleased to add Andy’s wealth of global brand, e-commerce and marketing experience to the SLI Board,” said SLI Systems Chairman Greg Cross. “With his direct experience of building and funding businesses, he is conversant with the challenges unique to a fast-growing technology company like SLI Systems.”

“I’ve seen the power of SLI in accelerating e-commerce through improvements in search, traffic and analytics – it is a real privilege to be able to join SLI at a time when it has both technology leadership and market momentum,” said Lark. “SLI is exceptionally well positioned to take advantage of the swing to e-commerce as customers’ preferred channel for shopping and I am looking forward to directly supporting its continued growth.”

“Over the past three months Andy has played a key role in defining our marketing strategy for the coming year,” said SLI Co-Founder and Chief Executive Officer Shaun Ryan. “Having built significant technology differentiation and leadership we are now translating that into our marketing and brand. This combined with the new marketing talent on the Board and management team, positions us well to continue our growth through 2014.”

Lark’s 25 years of experience across the business-to-business and consumer sectors spans building successful businesses, running multi-billion dollar e-commerce sites and leading award-winning marketing programs and teams for major consumer and technology brands, start-ups as well as leading advertising and communications agencies.

Today he leads Group Lark, helping brands globally accelerate their digital transformations and harness the power of social media to improve customer experience and business productivity. Most recently Andy was the Chief Marketing and Online Officer at Commonwealth Bank of Australia (CBA), where he revitalized the CBA brand with the inspirational ‘Commonwealth Bank Can’ campaign and played a key role in establishing the bank’s digital and online leadership. Prior to this he was Vice President & General Manager, Large Enterprise Marketing & Online at computer manufacturer Dell. He has led marketing teams at LogLogic; Sun Microsystems and Nortel Networks. He is also a former Senior Vice President and Partner at Fleishman-Hillard, the world’s largest public relations agency. Lark holds a Bachelor of Arts from Auckland University.

In 2003, New Zealand Trade & Enterprise awarded him the inaugural World-Class New Zealander Award for making an “outstanding contribution” to New Zealand’s economic development. More recently he was awarded the Flying Kiwi award by the New Zealand Hi-Tech Trust, recognizing his significant contributions to the New Zealand technology industry.

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About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behaviour of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a publicly held company with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit (