Stanfords Creates 3.5X Improvement in Conversion Rate and 3X Higher Per-Visit Value with SLI Systems Site Search

News Highlights:

  • Leading UK maps and travel accessories retailer chooses full-service site search to provide more relevant results, keyword synonyms, and flexible merchandising banners within search results
  • Stanfords’ conversion rate for site search users is 3.5 times the conversion rate of non-site search users
  • Per-visit value for site search users is three times higher than that of non-site search users
  • Company began trading in 1863, and has shops in London and Bristol in addition to its e-commerce business

LONDON, UK – October 22, 2012 SLI Systems ( today announced that Stanfords, the UK’s leading specialist retailer of maps, travel books, and travel accessories, is seeing a conversion rate for site search users that is 3.5 times the rate for non-site search users after implementing Learning Search from SLI Systems. In addition, per-visit value for visitors who use site search is three times higher than per-visit values for visitors who don’t use search. Stanfords chose SLI’s customizable refinements and learning-based approach to replace the site search built into its e-commerce platform from Exact Abacus.


“As we’ve expanded our product range to include travel-related products as well as maps and atlases, we could see that site search needed to be more relevant, and provide us with more opportunities to promote products in search results,” said Joanna Lawton, e-commerce manager for Stanfords. “SLI’s Learning Search has given us the strong results performance and intuitive user tools we needed. It’s easy to create banner promotions any time we have a sale on our Ordnance Survey maps or our travel books about Thailand, for example.”

“E-commerce retailers need tools that allow them to react quickly to opportunities to promote sales and other special offers – and search results are a high-profile place for merchandising,” said Shaun Ryan, CEO of SLI Systems. “With easy tools for adding banners to search results, retailers can influence shoppers at the same time they begin to consider which products they’ll buy.”

Click to Tweet: @SLISystems helps @StanfordsTravel get 3.5X higher conversion rates for site search users

About SLI Systems

SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems’ patented technology continuously “learns” from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit